UK flag US flag FR flag
|

Adverttu rebrands as Drovo and launches ‘carbon-neutral’ DOOH

Adverttu rebrands as Drovo and launches ‘carbon-neutral’ DOOH
In brief

Transit media network Adverttu has rebranded to Drovo and launched a digital network of 50 “vehicle-topper” screens.

The fleet of cars will have two-metre-long internet-connected smart screens, which can display dynamic content based on location, weather, time of day, or proximity to a point of interest.

Advertisers will be able to buy this through HiveStack’s demand-side platform and a thousand more screens will be added in the UK in 2023.

The screens use an internal battery that is charged either by an on-board generator or regenerative braking, which Drovo said uses much less energy than a standard bus-shelter digital six-sheet.

Adwanted UK is the trusted delivery partner for three essential services which deliver accountability, standardisation, and audience data for the out-of-home industry. Playout is Outsmart’s new system to centralise and standardise playout reporting data across all outdoor media owners in the UK. SPACE is the industry’s comprehensive inventory database delivered through a collaboration between IPAO and Outsmart. The RouteAPI is a SaaS solution which delivers the ooh industry’s audience data quickly and simply into clients’ systems. Contact us for more information on SPACE, J-ET, Audiotrack or our data engines.

Media Jobs