Simba Sleep sponsors ITV1’s The Jonathan Ross Show

In brief

Simba Sleep, the direct-to-consumer mattress brand, is sponsoring the 19th series of The Jonathan Ross Show on ITV1 and ITV Hub.

The sponsorship began on 22 October and will run to the New Year’s Eve special, covering first runs and repeats during Q4 of eight hourly episodes and a stand-up special.

There will be 80 seconds’ worth of idents per episode of the Saturday primetime show and 10 second bumpers on ITV Hub views.

Agency Wake The Bear negotiated the sponsorship and told The Media Leader the sponsorship strongly indexes for ABC1 adults aged 25- 54 and adds incremental reach to Simba Sleep’s existing Channel 4 and Sky activity.