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Subway creates 3D interactive billboard at Westfield

Subway creates 3D interactive billboard at Westfield

Subway launched a fully interactive 3D billboard where people could build their “dream subs” live on-screen.

Passersby in Westfield Stratford City could use a QR code on the 3D billboard to build their own sandwiches on the big screen, and then Subway ambassadors hidden in the crowd surprised them by delivering them their creations.

The activation ran over the weekend of 20 to 21 August aiming to build brand fame and was called “a world media first”.

The media agency was MediaCom UK and creative was by Above+Beyond.

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