ISBA has announced today it will start looking for a CEO of Origin, the UK cross-media measurement initiative.
The position will be a new role as ISBA looks for an interim replacement for Tracey Kitt, the current director of Origin, who is leaving for a permanent chief technology officer role externally at the end of the month.
This process will be led by director general of ISBA, Phil Smith and carried out by an executive search firm.
Smith said: “It is testament to the hard work of all the Origin team and the key Origin stakeholders that we are now in a position to recruit a senior leader to take the service through trials and the formation of a commercial entity to launch and beyond.”
ISBA has secured funding for phase three to build and trial.
