Indy agency The Specialist Works has hired Kevin Kirby as group online media director as part of ongoing changes to the group management structure of the business.
Kirby joins from GroupM agency Mindshare, where he was director of digital operations. In his 15 year career he has also held various senior roles at MEC (now Wavemaker) and Dentsu Aegis Network’s iProspect across planning, strategy and operations.
In his new role, Kirby will lead The Specialist Work’s online teams in London and Bristol and shape the agency’s online proposition.
“Kevin brings with him a breadth and depth of experience that will be invaluable in continuing to shape our online proposition in a fast moving and complex environment,” said CEO Martin Woolley.
“We are hugely excited to have Kevin on board during such a period of growth for the agency.”
Meanwhile, chief operating officer Parry Jones will assume the newly created role of deputy CEO, with a focus on acquisitions, joint ventures and developing The Specialist Works’ international planning and buying capabilities.
Woolley will continue to focus on identifying strategic growth opportunities and client solutions.
Jones will be replaced as COO by Tim Neligan, who was formerly managing director.
