Dentsu Aegis Network has poached the Guardian’s CRO, Hamish Nicklin, installing him as executive director – media for UK and Ireland.
Nicklin will be responsible for leading the commercial growth of the group’s media line of business and will oversee the development of agency brands Amplifi, Carat, dentsu X, iProspect, and Vizeum.
Nicklin joins the business from The Guardian News & Media where he spent three and a half years as chief revenue officer helping to lead the publisher to commercial sustainability.
Prior to that he held senior roles at digital business AOL and Google following a stint working in the financial sector.
He will report into Euan Jarvie, CEO, Dentsu Aegis Network UK & Ireland, and Peter Huijboom, global CEO Dentsu Media & Global Clients.
“Hamish is a truly creative business leader with a reputation built out of an ability to maximise the opportunities for sustainable growth,” said Jarvie.
“He has also showcased a real understanding of how digital is transforming our industry and how that can be leveraged to build lasting partnerships. I look forward to our business benefitting the unique skills and perspectives that Hamish will bring as we continue to focus on delivering the best services in the marketplace for our clients.”
Nicklin added: “Our industry finds itself in a challenging but hugely exciting period of change. Throughout my time in the industry, I have been consistently impressed with the way that Dentsu Aegis Network has reacted to those changes and altered the way it operates accordingly.
“I’m really looking forward to helping this business take advantage of the strategic opportunities that this presents.”
