Yahoo agrees digital outdoor deal with Global’s DAX

Yahoo agrees digital outdoor deal with Global’s DAX
Global digital OOH screens on London's Elizabeth Line
In brief

Yahoo has announced an outdoor integration with DAX, Global‘s digital advertising exchange.

DAX’s digital outdoor inventory has been made vailable for advertising partners to purchase programmatically through Yahoo’s omnichannel demand-side platform (DSP), in addition to audio. The Yahoo DSP now reaches over 90% of the UK’s programmatic digital out-of-home (OOH) screens. 

The integration means Yahoo DSP customers can now activate campaigns on DAX’s inventory of over 2,400 digital screens across the UK.

Adwanted UK is the trusted delivery partner for three essential services which deliver accountability, standardisation, and audience data for the out-of-home industry. Playout is Outsmart’s new system to centralise and standardise playout reporting data across all outdoor media owners in the UK. SPACE is the industry’s comprehensive inventory database delivered through a collaboration between IPAO and Outsmart. The RouteAPI is a SaaS solution which delivers the ooh industry’s audience data quickly and simply into clients’ systems. Contact us for more information on SPACE, J-ET, Audiotrack or our data engines.

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