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Yahoo agrees digital outdoor deal with Global’s DAX

Yahoo agrees digital outdoor deal with Global’s DAX
Global digital OOH screens on London's Elizabeth Line
In brief

Yahoo has announced an outdoor integration with DAX, Global‘s digital advertising exchange.

DAX’s digital outdoor inventory has been made vailable for advertising partners to purchase programmatically through Yahoo’s omnichannel demand-side platform (DSP), in addition to audio. The Yahoo DSP now reaches over 90% of the UK’s programmatic digital out-of-home (OOH) screens. 

The integration means Yahoo DSP customers can now activate campaigns on DAX’s inventory of over 2,400 digital screens across the UK.

Mediatel are the media experts operating essential services for the OOH and audio industry. SPACE, a collaboration between IPAO and Outsmart, is the most comprehensive and up-to-date list of OOH inventory in the UK. J-ET, a collaboration between the IPA and the Radiocentre, is the UK audio industry’s trading platform and Audiotrack is our audio distribution service. All of these are supported and complemented by analytical processing via our RAJAR and Route data engines. Contact us for more information on SPACE, J-ET, Audiotrack or our data engines.

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