What’s Possible Group appoints Jones as CEO

What’s Possible Group and its subsidiary independent media agency The Specialist Works have appointed Parry Jones as CEO.

Jones started working for the business as a media buyer in 2006, and recently served as deputy CEO for two years.

He will spend “the majority” of his time leading The Specialist Works and replaces Martin Woolley, who has moved to the role of executive chair of Make Possible, What’s Possible Group’s investment arm.

Jones said of his appointment: “It is an honour to lead an incredibly talented and passionate bunch of specialists — people who love their craft and love their clients.

“We’re going to stay laser-focused on the needs of entrepreneurial marketers, understanding the challenges they face as ambitious people working in fast-paced environments, often fighting against higher-spending competitors. We will continue to deliver media and creative that is disproportionately impactful in achieving their business goals.”