Warner Bros Discovery UK & Ireland and Sky are expanding their ad sales partnership by adding kids’ channels Cartoon Network, Boomerang and Cartoonito to the Sky Media portfolio.
From 1 July, Sky Media will be the exclusive sales house for spot and on-demand advertising across Sky platforms and will sell sponsorship alongside Warner Bros. Discovery for Brands, the ad sales arm for WBD.
Sky Media will also launch a new Kids Upfronts event during the third quarter of this year. It already sells ads for Milkshake, Nickelodeon and POP brands from Narrative Entertainment and Paramount.