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TV Viewing Round Up – November 2000

TV Viewing Round Up – November 2000

Programmes If last month’s most talked about ITV programme was The National TV Awards with two special appearances courtesy of Judy Finnigan, then this month was a tie between the first ever £1m winner on Who Wants To Be A Millionaire and The David Beckham Story.

Focusing on one half of the couple Britain loves to hate, The David Beckham Story had 10.55 million people tuning in to see what he was really like. Whilst the documentary had about as much depth as a Spice Girls single, he did come across as fairly likeable chap who didn’t take himself too seriously.

Who Wants To Be A Millionaire‘s first ever jackpot winner was surrounded in controversy due to the completely coincidental clash with BBC1’s final episode of One Foot In The Grave, which featured the death of Victor Mildrew. …Millionaire was watched by 14.87 million viewers, while One Foot… had an audience of 12.84 million.

The two main terrestrial channels then became imbroiled in a slanging match over whether the top rated quiz show had deliberately dumbed down its questions to ensure a millionaire winner on Victor Mildrew’s final night. Also shuffling off to the great TV land in the sky was Inspector Morse, with John Thaw’s final appearance as the Oxford detective attracting 13.7 million viewers.

Other programmes that did well this month include: the return of the award winning Cold Feet, with 9.87 million viewers; Elton John’s appearance on Parkinson, which was watched by 8.22 million people; Fat Friends, with a highest audience of 9.61 million ;and the terrestrial premieres of blockbuster films, Volcano and The Full Monty, with audiences of 9.68 and 11.08 million respectively.

Viewing There wasn’t much joy for the terrestrial stations in November with only Channel 5 recording a rise in average hours and minutes total compared to November 1999. During November 2000 Channel 5 was watched on average for one hour and thirty-five minutes, a rise of 3.3 percent.

Viewing for non-terrestrial stations (Others) rose by 28.3 percent, to stand at four hours and fifty-one minutes.

Hours & Minutes
Month BBC1 BBC2 ITV C4/S4C Channel 5 Others
Nov-2000 7:18 2:56 8:11 2:33 1:35 4:51
Nov-1999 7:34 2:56 8:37 2:48 1:32 3:47
% Change -3.5 0.0 -5.0 -2.9 3.3 28.2
ChartObject Network Hrs/Mins YoY Comparisons

Channel 5 continues to marginally improve its share of viewing, up 0.1 percentage points on November 1999 to 5.7 percent. Others increased its share by 3.8 percentage points to stand at 17.8 percent.

With the only significant growth in television viewing coming from Others, terrestrial stations saw their viewing share fall year on year. ITV dropped the most, down 1.9 percentage points to 29.7 percent for November 2000.

Viewing Share
Month BBC1 BBC2 ITV C4/S4C Channel 5 Others
Nov-2000 26.5 10.6 29.7 9.9 5.7 17.6
Nov-1999 27.8 10.8 31.6 10.4 5.6 13.8
% Point Change -1.3 -0.2 -1.9 -0.5 0.1 3.8
ChartObject Network Share YoY Comparisons

ITV had a bad month in terms of viewing share by franchise area, with all regions recording falls. The worst affected area was Wales and West which slipped a massive 5.5 percentage points on November 1999’s figures.

Share by Franchise Area
Franchise Area BBC1 YoY Point Ch BBC2 YoY Point Ch ITV YoY Point Ch C4/S4C YoY Point Ch Channel 5 YoY Point Ch Others YoY Point Ch
London (Wkdy & Wknd) 27.2 -0.7 10.8 -0.2 25.9 -0.6 9.7 -0.6 6.2 -0.2 20.2 2.3
Midlands (Central) 25.5 -1.3 10.7 0.4 30.8 -1.0 8.9 -0.6 7.7 -0.2 16.5 2.9
North West (Granada) 25.5 -1.2 9.9 0.2 29.7 -3.5 9.0 -0.6 5.6 0.0 20.4 5.1
Yorkshire 25.8 -1.0 10.5 0.0 32.6 -2.1 10.8 0.5 6.2 -0.4 14.1 3.0
Central/North Scotland 25.0 -0.1 9.4 -0.8 29.2 -0.6 10.3 -1.4 6.9 0.3 19.3 2.8
Wales & West (HTV) 30.0 -1.1 11.2 -0.1 27.2 -5.5 8.6 -1.1 4.2 0.6 18.8 7.3
South & South East & Channel Islands 27.4 -2.6 12.3 0.2 31.7 -0.4 11.0 -0.2 1.4 0.2 16.2 2.9
North East (Tyne Tees) 23.8 -3.0 9.0 -1.3 30.5 -1.6 9.3 -0.2 6.2 0.0 21.3 6.1
East (Anglia TV) 27.1 -2.5 10.6 -0.3 30.0 -1.4 9.9 -0.1 3.7 0.5 18.6 3.7
South West (West Country) 31.6 -2.0 13.2 -0.2 31.3 -0.6 11.0 -1.3 3.0 0.5 9.9 3.5
Ulster (UTV) 23.2 0.9 9.3 0.4 34.2 -2.3 9.2 -1.1 3.9 -0.1 20.3 2.4
Border 24.4 -3.4 10.3 -0.2 34.8 -2.3 10.3 -1.2 3.5 0.7 16.7 6.3

Ratings Both BBC1 and BBC2 had a bad month ratings wise with all audiences recording falls in peaktime ratings, with BBC1’s worst affected audience being Housewives with children (down 1.1 percentage points).

Channel 5 had the best ratings performance of terrestrial stations, with none of its audiences falling year on year. Channel 5’s best audience rating came from Men, which increased 0.4 percentage points on November 1999.

Network Ratings – Mon-Sun 8pm to 11pm
Station Day Adults YoY Ch Men YoY Ch Women YoY Ch Hwives YoY Ch Hswvs/Ch YoY Ch ABC1 Adults YoY Ch
BBC1 Mon-Sun 12.1 -0.6 10.8 -0.3 13.3 -0.9 14.0 -0.8 12.5 -1.1 12.4 -0.4
BBC2 Mon-Sun 4.2 -0.4 4.5 -0.4 3.9 -0.5 4.6 -0.5 3.2 -0.5 4.9 -0.2
ITV Mon-Sun 17.6 0.1 15.5 -0.2 19.5 0.2 20.3 0.4 17.4 -0.8 15.2 0.6
Channel 4 Mon-Sun 4.3 0.0 4.0 -0.2 4.6 0.2 4.9 0.1 4.7 0.2 4.5 0.0
Channel 5 Mon-Sun 3.1 0.2 3.4 0.4 2.9 0.1 3.4 0.1 2.7 0.3 2.2 0.0

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