The combined terrestrial TV revenue for May, according to agency estimates, came in at £193.31 million which is a drop of 3.83% year-on-year. ITV/C4 Housewives/Children showed the greatest decrease in impacts year on year with a fall of 10.8% while the other categories for these channels combined had decreases of under 6%. There was much more variation in Channel 5’s impacts, with Housewives/Children again having the biggest drop (month on month) at 14%, while ABC1 Adults fell 9.7%.
CPTs were all relatively low for ITV/C4, apart from Housewives/Children which showed an increase of 8% year on year to 5,008p. Channel 5 showed large increases month on month with Housewives/Children increasing 32% to 4,340p and ABC1 Adults increasing by 25.9% to 2,072p.
