TikTok has agreed two content deals to expand the reach of its Out of Phone initiative in the UK.
As part of an ongoing partnership, TikTok content will run across C-Screens’ retail and Power League networks across 75 screens at just under 30 sites.
C-Screens calls itself the UK’s largest audiovisual TV outdoor network. It was founded in 2014 to “bridge the gap” between TV, free ad-supported streaming TV and OOH.
This is TikTok’s second content deal in the UK, having previously launched this initiative with OOH student advertising specialist Rockbox in universities and music venues across 800 sites.
A TikTok spokesperson told The Media Leader: “We have seen a very warm reception in the UK thus far and have already launched several ad campaigns in the market across retail and gaming.”
They added that the short-form video platform has been “strategically expanding” its Out of Phone offering into key territories and will announce more agreements and product offerings in the coming months.
TikTok first announced it would roll out its content across billboards, cinemas and other video-enabled OOH screens at Advertising Week New York last year.
Dan Page, global head of distribution, news screens, at TikTok, said at the time that this would be taking the brand “beyond the palm of our hands and into everyday life”.
In the US, TikTok’s outdoor partners include GSTV, Raydiant and Vevo.
Some partnerships are multi-region, such as Adomni and Dive Billboards in the US, Canada, Latin America and Asia-Pacific.
For cinema, TikTok has agreements in place with Screenvision Media in the US and Cineplex in Canada.
TikTok moves into OOH and cinema
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