The Trade Desk’s founder and CEO has hailed the rapidly growing market for connected TV advertising as “transformational” as the adtech giant reported 31% revenue growth in its latest quarterly earnings.
Jeff Green also singled out the value of retail media as more retailers build their own commercial media platforms.
The Trade Desk reported $395m in revenue in Q3 2022, and $1.09bn in the nine months up to 30 September 2022. Looking forward, it has forecast revenue in Q4 to hit at least $490m.
Recent Q3 earnings for digital media owners, such as Meta, Google and Amazon, have been well below the large growth figures recorded in recent years.