The Media Leader celebrates International Women’s Day

The Media Leader celebrates International Women’s Day

To mark International Women’s Day, members from our Mediatel Events team have picked their top three sessions from the past two years featuring some of the most inspiring and innovative women in our industry.

Katrina Coyne, head of commercial, Kat Hendry, sales manager, Sam Tidmarsh, senior content manager, and Steven Scaffardi, head of Mediatel Events, have made their picks from a number of events including The Future of Media, The Future of Brands, The Future of TV Advertising, The Future of Audio and The Future of Diversity.

The 12 videos can all be watched on our special International Women’s Day playlist on YouTube, and below you can see details of the sessions that were elected including 28 truly inspiring women as we back the campaign to #BreakTheBias.

Click on the links below to watch the videos or access the full playlist here.

Katrina Coyne, head of commercial, Mediatel Events

The Future of TV Advertising Global 2021: CTV is great, but can TV (really) re-invent itself?

This panel of broadcasters explored the impact of CTV on TV’s evolution and the key role and strategies of media brands in sustaining TV’s value.

Featuring: Verica Djurdjevic (chief revenue officer, Channel 4), Paola Colombo (general manager, Publitalia ’80, Mediaset), and Katie Coteman (vice president, advertising and partnerships, Discovery)

Connected TV World Summit 2021: Aggregating Ott Apps: The Window Of Opportunity For Pay Tv

A leading research firm argued that Pay TV operators have a limited window of opportunity to become aggregators of OTT apps, as cord-cutting accelerates.

Featuring: Maria Rua Aguete (executive director, OMDIA)

Videoscape Europe 2021: Seizing the global streaming opportunity at ViacomCBS

Kelly Day discussed ViacomCBS International’s streaming strategy, and the rollout of Paramount+.

Featuring: Nathalie Lethbridge (founder, Atonik Digital) and Kelly Day (ex-president of streaming & COO, ViacomCBS Networks International (VCNI) now VP International at Amazon Prime Video)

Kat Hendry, sales manager, Mediatel Events

The Future of Creativity (October 2020): How women will save the advertising industry

In this session, Funny Women CEO, Lynne Parker, brought together four female visionaries from the media and advertising industry to discuss how women really can save the advertising industry.

Featuring: Lynne Parker (CEO, Funny Women), Lucie Cave (chief content officer, Bauer Media), Karen Carter (managing director, KAOS Marketing Ltd), Jane Ostler (executive managing director, creative & media, Kantar) and Lisa Goodchild (chief troublemaker, DigiLearning)

The Future of Audio 2021: Dynamic by default

Learn about the evolution of human communication and the psychology behind the emotional connections made through audio and video, as well as the vital role that personalisation plays in effective advertising.

Featuring: Kim Aspeling (head of creative solutions, A Million Ads)

Media Pathfinders 2021: How companies must strategically use ecommerce to drive growth

eCommerce has exploded, but that does not mean that other retail channels are dead.

Featuring: Michelle Whelan (CEO UK, VMLY&R Commerce)

Sam Tidmarsh, senior content manager, Mediatel Events

The Future of Brands & Marketing 2021:The Unstereotype Alliance: Challenging harmful stereotypes and gender inequality in UK advertising

In this session, Rachel Forde (CEO, UM) discussed with Claire Barnett (executive director, UN Women UK) how the Unstereotype Alliance movement had progressed nine months since its launch.

Featuring: Rachel Forde (CEO, UM UK) and Claire Barnett (executive director, UN Women UK)

The Future of Brands & Marketing 2021: The advertiser and agency relationship of the future

In this fireside chat, Greg Grimmer, CEO, Mediatel Group sat down with Karen Blackett OBE, CEO, GroupM.

Featuring: Karen Blackett OBE (country manager at WPP & GroupM UK CEO)

The Future of Media 2021: How do we identify, recruit and retain media leaders and future media leaders? 

This session covered the talent crisis the media industry is facing and how to tcan tackle it.

Featuring: Ally Owen (founder, Brixton Finishing School), Holly Killen (brand ambassador, Weezy), Priscilla Britton (planning, VCCP), and Tahlia-Tyger Zeckler (advertising and media executive, Global)

Steven Scaffardi, head of Mediatel Events

The Future of Brands 2020: The true cost of not inviting inclusivity to the table

Lydia Amoah, author of the Black Pound Report talked about the economic value of a multicultural community and why not understanding your audience is not only hurting your brand image but causing you to miss out on a huge amount of revenue at the same time.

Featuring: Lydia Amoah (author of The Black Pound Report and learning & cross-cultural director, Creative Equals)

The Future of Diversity 2021: Returning to work: The opportunity to build a better workplace

As offices start to reopen, business leaders have a real opportunity to embrace a better working place.

Featuring: Pippa Glucklich (Incoming CEO, Electric Glue), Jamie Klingler (managing director, Incite Global, and organiser of Reclaim These Streets), and Deborah Williams (founder, The Women’s Association)

The Future of Diversity 2021: Rising to the top: How three black-owned businesses broke down the boundaries to find success

Three black-owned business leaders came together to share their success stories.

Featuring: Ellie Edwards-Scott (co-founder, The Advisory Collective), Sabrina Clarke-Okwubanego (managing partner, Build Global), Nene Parsotam (co-founder and ECD, VINE Creatives), and Charlotte Williams (founder, SevenSix Agency)

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