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The Independent adds integrated shopping service

The Independent adds integrated shopping service
In brief

The Independent has partnered with checkout tech company Bolt to transform its ecommerce offering with a new integrated shopping service.

Readers will now be able to purchase products from editorial reviews in IndyBest directly on The Independent‘s website, without being linked out to external sites, through the Bolt partnership.

The Independent claims the new partnership is the first of its kind for a news brand.

Brands currently available through the new checkout technology on IndyBest include Weekday, ARKET, Panda, Facegym, Love Brand & Co., and Molton Brown.

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