The Athletic launches ’emergency football hotline’

The Athletic launches ’emergency football hotline’
The Athletic columnist and ex-footballer Alan Shearer on Emergency Football Hotline.
In brief

Sports news publication The Athletic has launched an emergency football hotline for Fifa World Cup.

The Athletic Emergency Football Hotline, available on 0800 0 433 433, will provide the latest news, statistics and tips on the World Cup to callers throughout the tournament.

It will be promoted using a multichannel campaign across out-of-home, radio, social media, digital, PR, and influencer channels, alongside “guerrilla activity” including sticker posting, sky and building projections as well as The Athletic branded phone kiosks.

Harbour, PrettyGreen, and What They Said worked on the campaign.

The Athletic was acquired by The New York Times earlier this year.

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