BARB viewing figures for the week ending 16/5 show a 7.7% year on year increase in terrestrial viewing from 21 hours and 20 mins to 22 hours and 58 mins; representing the first real upward turn in this sector since the beginning of the year.
The combined ITV and Channel 4 share of viewing rose by 7.5%, with ITV alone showing a 4.6% increase. BBC1 however showed the greatest improvement with a year on year rise of 11.5%; compared to BBC2 which was the only channel to show a loss (-3.9%).
GMTV failed to maintain last week’s Monday/Sunday high of 16.7m reach and fell to 16.1m. The average weekly reach achieved by TV-am in the last quarter of 1992 was 16.31m (Monday/Sunday). Commercial minutage figures do however show that during both March and April GMTV sold all of their airtime 95.6 hours and 119.5 hours respectively.
