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National Readership Surveys Ltd (NRS) has just released details of daily and weekly viewership of Teletext and Ceefax, giving top line data of January to March 1993. A summary of the net viewing is given below:
All Adults | |||||
000’s | % | ||||
Unweighted Sample | 9445 | ||||
Estimated Pop. 15+ | 45300 | ||||
Net Ceefax BBC1&2 | |||||
Used Yesterday | 6725 | 15 | |||
Used Past 7 Days | 13752 | 30 | |||
Used Past 12 Months | 20994 | 46 | |||
All Adults | |||||
000’s | % | ||||
Unweighted Sample | 9445 | ||||
Estimated Pop. 15+ | 45300 | ||||
Net Teletext 3&4 | |||||
Used Yesterday | 6459 | 14 | |||
Used Past 7 Days | 13846 | 31 | |||
Used Past 12 Months | 21289 | 47 | |||
Men | Women | ||||
0 | % | 0 | % | ||
Unweighted Sample | 4062 | 5383 | |||
Estimated Pop. 15+ | 21869 | 23431 | |||
Net Ceefax BBC1&2 | |||||
Used Yesterday | 4233 | 19 | 2492 | 11 | |
Used Past 7 Days | 8028 | 37 | 5724 | 24 | |
Used Past 12 Mths | 11591 53 | 9402 | 40 | ||
Men | Women | ||||
0 | % | 0 | % | ||
Unweighted Sample | 4062 | 5383 | |||
Estimated Pop. 15+ | 21869 | 23431 | |||
Net Teletext 3&4 | |||||
Used Yesterday | 3792 | 17 | 2667 | 11 | |
Used Past 7 Days | 7760 | 35 | 6086 | 26 | |
Used Past 12 Mths | 11474 52 | 9815 | 42 |