TalkSport announces Premier League coverage sponsors
News in brief
TalkSport, the sports radio station and global audio rights holder of the Premier League, has announced a slate of sponsors for this season’s coverage.
On-demand TV partner NOW and CarFinance 247 are the two headline sponsors. NOW will have credits and live reads in and around Premier League commentary and TalkSport will create exclusive match previews for NOW.
This marks CarFinance 247’s first major partnership with a radio network, and along with NOW will have access to digital properties as well as broadcast output.
Betfair will be the weekday betting partner, while Ladbroke will cover weeknights from 7- 10pm. Both brands’ packages will be based around live odds pre and in-game as well as live features with a spokesperson in match build up.
Airtime partners for TalkSport’s Premier League coverage include Village Hotels, Selco, Just Eat, On The Market, The Times and Asahi. They will be the only spot advertisers around Premier League commentary for the 2022/2023 season.