|

Stories that mattered this week: Summer of sport, IPA Bellwether, BBC licence fee

Stories that mattered this week: Summer of sport, IPA Bellwether, BBC licence fee
The Media Leader Podcast

Reporters Jack Benjamin and Ella Sagar look at the stories that mattered most in media and advertising this week.

The pair discuss media coverage around the Euros and Olympics, takeaways from the latest IPA Bellwether Report, how Labour intends to support the current BBC funding model and more.

Listen below and hit ‘subscribe’ to make sure you get future episodes wherever you like listening to podcasts:

Highlights

00:24: Summer of Sport — Olympics and Paralympics coverage; keyword-blocking of Reach articles

8:14: IPA Bellwether shows business optimism

10:51: Labour’s commitment to the BBC’s licensing arrangements

15:45: News round-up: UKTV’s U masterbrand; another Telegraph Media Group auction; Omnicom earnings; Taboola and Apple strike adtech deal; Euros viewing figures

Related links

UKTV launches U masterbrand with ‘biggest-ever’ campaign starring Cher

Channel 4 creates ‘most accessible’ sponsorship idents yet for Paralympics 2024

Half of Reach’s Euro 2024 coverage wrongly identified by brands as unsafe


Previous episodes

Podcast: Ageism, mental health and the necessity of art — with Nabs’ Kate Harris

Stories that mattered this week: A new culture secretary, Ofcom rulings and streamer consolidation

Andrew Cole interview: How telcos will shake up TV trading and measurement

Media Jobs