Stories that mattered this week: Summer of sport, IPA Bellwether, BBC licence fee
![Stories that mattered this week: Summer of sport, IPA Bellwether, BBC licence fee Stories that mattered this week: Summer of sport, IPA Bellwether, BBC licence fee](https://the-media-leader.com/wp-content/uploads/2023/09/The-Media-Leader-journos-podcast-image..jpg)
Reporters Jack Benjamin and Ella Sagar look at the stories that mattered most in media and advertising this week.
The pair discuss media coverage around the Euros and Olympics, takeaways from the latest IPA Bellwether Report, how Labour intends to support the current BBC funding model and more.
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00:24: Summer of Sport — Olympics and Paralympics coverage; keyword-blocking of Reach articles
8:14: IPA Bellwether shows business optimism
10:51: Labour’s commitment to the BBC’s licensing arrangements
15:45: News round-up: UKTV’s U masterbrand; another Telegraph Media Group auction; Omnicom earnings; Taboola and Apple strike adtech deal; Euros viewing figures
UKTV launches U masterbrand with ‘biggest-ever’ campaign starring Cher
Channel 4 creates ‘most accessible’ sponsorship idents yet for Paralympics 2024
Half of Reach’s Euro 2024 coverage wrongly identified by brands as unsafe
Podcast: Ageism, mental health and the necessity of art — with Nabs’ Kate Harris
Stories that mattered this week: A new culture secretary, Ofcom rulings and streamer consolidation
Andrew Cole interview: How telcos will shake up TV trading and measurement