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Spotify poaches LinkedIn’s Keane to run UK and pan-EMEA ad sales

Spotify poaches LinkedIn’s Keane to run UK and pan-EMEA ad sales

Spotify has hired Sally Keane, the long-serving commercial chief at LinkedIn, to be the music streaming giant’s head of UK and pan-EMEA ad sales, Mediatel News can reveal.

Keane will take on duties previously held by Rak Patel, who was promoted earlier this year to head of enterprise sales EMEA.

In her 13-year stint at Microsoft-owned LinkedIn, Keane most recently led the Enterprise Vertical Sales Team, which focuses on cars, finance, government, professional services, energy and education.

She has also been an active member of Bloom UK, the professional network for women in communications, including serving as president last year.

Spotify did not comment when approached by Mediatel News.

The appointment comes as Spotify’s global commercial chief Lee Brown signalled the company would hire hundreds of sales staff around the world as it focuses on increasing its ad revenue.

According to Spotify’s most recent quarterly financial report, the company reported €131m in ad revenue, which is 7% of a total revenue of €1.89bn.

Earlier this year, Marco Bertozzi, former EMEA head of sales, left and subsequently joined influencer marketing business  Whalar, as revealed by Mediatel News.




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ScarlettKing, Chief commercial officer, Radius, on 25 Oct 2021
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