Spark Foundry, Publicis’s recently rebranded Mediavest, has appointed John Antoniades as its managing director, global business, starting with immediate effect.
Antoniades will be tasked with driving global growth for the agency outside of the US, and will manage key global client relationships, including Bel, UBS, Brown-Forman and King.
Antoniades has more than 20 years’ experience working for Publicis, most recently leading Publicis Media’s new business drive across the region, running the pitches for clients including Visa, Fiat Chrysler and Merck. Prior to this, he led the operations for Starcom Mediavest Group across MENA.
“In John we have an incredibly talented, dynamic and accomplished leader and his impressive track record demonstrates his ability to grow markets, innovate and provide excellent leadership,” said Chris Boothe, US chief executive officer for Spark Foundry.
“With his strong focus on commercial rigour for client’s business results and smart strategic thinking and creative flair, I can’t think of a better person to drive momentum and growth for Spark Foundry outside of the US.”
Antoniades, who will report to Boothe, added: “I’m thrilled to be joining the amazing team at this very exciting time for the Spark Foundry. The agency has an enviable client list and I can’t wait to hit the ground running and drive real business growth, creativity and innovation for them.”
