Sky Zero Footprint Fund awards £2m in media value

Sky Zero Footprint Fund awards £2m in media value
News in brief

Sky has chosen five more brands to receive £250,000 each in media value from Sky’s Zero Footprint Fund.

The winning brands; Ecosia, Homethings, Royal Mail, Serious Tissues and WUKA, will now move into ad production to “fast-track” their sustainability initiatives, and then there will be another phase of judging which will see the most compelling creative secure a further £1m in media value.

The Sky Zero Footprint Fund was established last year as part of the Sky Zero campaign to be net zero carbon by 2030. It aims to support sustainability-focussed brands amplify their positive environmental messages via TV advertising.

All five of the ads will be produced using insights and tools from AdGreen, part of the Advertising Association supporting the ad industry’s commitment to net zero and reducing negative environmental impacts of production.

Fiona Ball, group director of the Bigger Picture at Sky, said: “Each of the winning brands from this year’s Sky Zero Footprint Fund delivers a critical message that aligns with ours; that sustainable can be attainable. And, with the opportunity to use the power of TV advertising, this message is amplified, ultimately driving positive change.”

A panel of experts with experience in advertising, creativity, and sustainability, assessed 15 live pitches from a shortlist before choosing the winning five brands on the merit of their creativity, impact and sustainable credibility.

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