Reddit has made numerous updates to its Ads Manager with the goal of improving how advertisers get started with, manage, and get the most of out their campaigns on the platform.
In support of Reddit Ads Manager’s onboarding experience, the company has added a Live Chat feature to provide support and guidance to new advertisers as they set up their campaigns. It has also created a Reddit Pixel Helper, a “wizard-style experience” in the ads dashboard that streamlines the Reddit Pixel setup process. Reddit Pixel enables campaign measurement, optimization, and targeting options for marketers.
Reddit is further offering an Advertising Credit to lure marketers to the platform and incentivize starting and testing. Advertisers who take advantage of the credit will have it applied directly to their billing page.
In addition, Reddit has added several new features that support the launch and management of campaigns. They include: