Read all about it 3: Results from 31 July
Paper Boy – the irreverent insider
According to our estimates for 31 July (for Sunday Popular and Mid-Market titles), the market is now down nearly half a million copies from June’s ABC figure.
The first Sunday after the News of the World‘s demise saw sales rise by 100,000 but each subsequent week has seen sales slip – the latest estimates (for 31 July) show that the Sunday market is down 280,000 on the previous week.
However, the Sunday Mirror is holding reasonably firm at just under two million copies. The other Trinity Mirror Group publication, The People, has also seen consistent sales since the shutting of NotW.
Meanwhile, the Mail on Sunday has dropped back over the last few weeks, as has the Daily Star Sunday.
Source: MediaTel estimates
Source: ABC
| June | Share | 17th July | Share | 24th July | Share | Variance on June | Variance % | Share Movement | 31st July | Share | Variance on June | Variance on 24th July | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Total | 7,003,020 | 100.0 | 7,100,000 | 100.0 | 6,800,000 | 100.0 | -203,020 | -2.9 | 0.0 | 6,520,000 | 100.0 | -483,020 | -280,000 |
| News of the World | 2,667,428 | 38.1 | n/a | 0.0 | n/a | 0.0 | -2,667,428 | -100.0 | -38.1 | n/a | 0.0 | -2,667,428 | n/a |
| Mail on Sunday | 1,927,791 | 27.5 | 2,600,000 | 36.6 | 2,400,000 | 35.3 | 472,209 | 24.5 | 7.8 | 2,190,000 | 33.6 | 262,209 | -210,000 |
| Sunday Mirror | 1,087,796 | 15.5 | 1,900,000 | 26.8 | 2,000,000 | 29.4 | 912,204 | 83.9 | 13.9 | 1,950,000 | 29.9 | 862,204 | -50,000 |
| Sunday Express | 539,478 | 7.7 | 700,000 | 9.9 | 700,000 | 10.3 | 160,522 | 29.8 | 2.6 | 710,000 | 10.9 | 170,522 | 10,000 |
| People | 474,549 | 6.8 | 900,000 | 12.7 | 900,000 | 13.2 | 425,451 | 89.7 | 6.5 | 940,000 | 14.4 | 465,451 | 40,000 |
| Daily Star on Sunday | 305,978 | 4.4 | 1,000,000 | 14.1 | 800,000 | 11.8 | 494,022 | 161.5 | 7.4 | 730,000 | 11.2 | 424,022 | -70,000 |
Source: ABC June 2011 / MediaTel estimates