RAJAR Results: Q4 2003: Local Commercial Stations
The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London.
| Top/Bottom 10 Weekly Reach (000s) % Change | ||||
| Station | Survey Period | Ending Dec 2002 | Ending Dec 2003 | % Change |
| Signals Big AM (was Signal Two) | H | 31 | 73 | 135.5 |
| Delta FM | Y | 11 | 18 | 63.6 |
| Ridings FM | Y | 44 | 63 | 43.2 |
| Capital Gold South Wales | H | 48 | 65 | 35.4 |
| Classic Gold 1521 | H | 3 | 4 | 33.3 |
| County Sound Radio 1566 AM | H | 27 | 36 | 33.3 |
| Dream 107.7 | Y | 19 | 25 | 31.6 |
| Star 107.5 Cheltenham | Y | 16 | 21 | 31.3 |
| 107 Swan FM | Y | 21 | 27 | 28.6 |
| Mercury FM (Herts) | H | 33 | 42 | 27.3 |
| 96.3 Radio Aire | H | 272 | 180 | -33.8 |
| Classic Gold GEM Derby | H | 59 | 39 | -33.9 |
| RAM FM | H | 181 | 118 | -34.8 |
| Classic Gold 1557 | H | 35 | 22 | -37.1 |
| KM-fm for West Kent | H | 39 | 24 | -38.5 |
| Vibe 101 (was Galaxy 101) | H | 388 | 231 | -40.5 |
| Fosseway Radio | Y | 36 | 21 | -41.7 |
| Classic Gold 1359 | H | 50 | 29 | -42.0 |
| Classic Gold 828 AM (Dunstable/Luton) | H | 51 | 29 | -43.1 |
| Classic Gold Marcher 1260 | H | 45 | 22 | -51.1 |
| Top/Bottom 10 Share Of Listening % Point Change | ||||
| Station | Survey Period | Ending Dec 2002 | Ending Dec 2003 | % Point Change |
| Mercia FM | H | 10.0 | 15.0 | 5.0 |
| Spire FM | Y | 24.6 | 29.3 | 4.7 |
| Peak 107 FM | H | 11.4 | 15.4 | 4.0 |
| Wave 105 FM | H | 5.9 | 8.6 | 2.7 |
| Star 107.1 Ely | Y | 2.0 | 4.7 | 2.7 |
| Bay 96.9 FM | H | 16.4 | 19.0 | 2.6 |
| FOX FM | H | 16.1 | 18.6 | 2.5 |
| Oak FM | Y | 10.3 | 12.8 | 2.5 |
| Delta FM | Y | 5.7 | 8.1 | 2.4 |
| 2-Ten FM | H | 16.0 | 18.4 | 2.4 |
| Radio Borders | Y | 41.5 | 37.1 | -4.4 |
| 96.3 Radio Aire | H | 12.2 | 7.7 | -4.5 |
| Island FM | Y | 34.7 | 30.2 | -4.5 |
| Classic Gold 792 (Bedford) | H | 6.1 | 1.5 | -4.6 |
| Dream 100 FM | Y | 14.9 | 9.9 | -5.0 |
| Fosseway Radio | Y | 11.7 | 6.5 | -5.2 |
| 102.4 Wish FM | H | 13.0 | 7.7 | -5.3 |
| Tay-FM | H | 23.1 | 16.9 | -6.2 |
| 102.4 Severn Sound FM | H | 20.2 | 13.7 | -6.5 |
| IOW Radio | Y | 22.6 | 15.2 | -7.4 |
Stations reporting for the first time are: 106.3 Bridge FM, Reading 107 FM and 107.1 Rugby FM, all of which will report yearly.
New national reports include: The Arrow (UK), Capital Disney, Heat, Mojo Radio, Saga’s Prime Time Radio and Yaar Radio, all of which will report quarterly.
New national TSA reports are: Galaxy Network (UK), Total Heart (UK), Total LBC (UK), Classic Gold Network (Total UK) and Sunrise Radio National, all of which will report quarterly.
Stations with news survey periods are: Saga 106.6 FM, which will now report half yearly; KM-fm for Medway, which will now report yearly; and Total Capital Gold UK, which will now report half yearly.
New group reports include: Milestone Radio (excluding London), which will now report yearly.
The following station name changes have occurred: Mean Country has become Easy Radio (London) 104.9 XFM London is now XFM 104.9 Total Chrysalis Radio has changed to Chrysalis Radio (ILR) Galaxy Network is now known as Galaxy Network (ILR) Total Heart has changed to Heart FM (ILR) Juice 107.6 is now Juice 107.6 – Liverpool Essex FM (inc Ten 17 107.7FM)/Breeze 1359/1431 has become Essex FM (inc Ten 17 107.7FM)/Classic Gold Breeze 1359/1431 Breeze 1359/1431 is now Classic Gold Breeze 1359/1431 GWR FM/Classic Gold (Brunel) has changed to GWR FM/Classic Gold 1260/936/1161 Classic Gold (Brunel) is now Classic Gold 1260/936/1161
Revised TSA’s include: BBC Radio York (484,131), KM-fm for Medway (251,610)Passion 107.9 (181,270) and Star 107.1 Ely (123,441).
Business Influence
The Business Influence question is asked of all full and part-time workers. In Quarter 4 it was expanded to form two questions; the first established the size of respondents’ purchasing power, whereas the second ascertained the specific areas in which they had influence in purchasing decisions.
Digital Television
The Digital Television question was revised in Quarter 4 2003 to include an option for a “TV set with Digital built in (iDTV)”.
Respondents with a TV were asked “Through which of the following ways do you receive Digital TV” and were able to select from the following responses:
Digital TV via Satellite (i.e. Sky Digital) Digital TV via cable Digital TV via Freeview TV set with Digital built in (iDTV) I do not receive any Digital TV services
Changes for Q1 2004
From Quarter 1, 2004 there will be a number of changes to the fieldwork materials used by RAJAR. These will include collecting information on the frequency of listening to radio via mobile phone as well as establishing access to digital platforms during the recruitment interview.
For the first time, ownership of DAB Digital Radio sets will be collected. Given the continued rapid adoption of digital platforms in a relatively immature marketplace, it is RAJAR’s objective to ensure that digital radio listening claims are validated insofar as this is possible. The new questions will form a key part in this.
It is not possible to implement this validation based on the current documentation since platform details are only collected on a voluntary basis within the diary and are not probed by an interviewer.
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