After 2 years of examination a working party comprising representatives from the Advertising Film and Video Producers Association (AFVPA), the Incorporated Society of British Advertisers (ISBA) and the Institute of Practitioners in Advertising (IPA) have produced a new handbook setting out the best practice for the cost effective production of commercials, which replaces the 1987 edition.
The handbook in addition to dealing with commercials from their original creative concept through to completion , contains a complete set of industry documentation including; the ‘Production and Insurance Briefing Specification’ and the ‘Production Contract’ taking new copyright laws into account.
