At The Future of TV Advertising Global event this week in London, there was an air of anxiety over the future of TV and whether the medium can stave off threats from Big Tech to reduce its prominence on media plans.
Editor-in-chief Omar Oakes breaks down takeaways from the event alongside reporters Ella Sagar and Jack Benjamin.
The trio discuss the challenges facing the TV ad market, how Netflix and Disney+ have faired in their first year after instituting ad tiers, and why broadcasters are making a stronger effort to sell themselves to advertisers.
Oakes also asks Sagar and Benjamin about some of the industry’s biggest stories this week, including:
