Podcast Special: The Future of Marketing with Bloomberg Media — Ep2: Mastering insight and data tools

Special partner series: The Media Leader Podcast with Bloomberg Media

Welcome to this special four-part series of the podcast, which The Media Leader has produced with Bloomberg Media.

The Future of Marketing is a series of conversations about the essential strategies and skills needed for marketers and their teams to thrive in today’s complex cross-platform ecosystem. Hosted by editor-in-chief Omar Oakes, each episode this month will bring together the buy side and sell side of media to discuss the opportunities and pitfalls in 2024 and beyond.

Episode 2: How to master the impact of insight and data tools

Omar Oakes is joined by Bloomberg Media’s Phil Robinson and Havas Media Network UK’s chief planning officer, Jackie Lyons. They delve into the transformative impact of incorporating insights and data tools into your advertising strategy.

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Conversation outline

• The best ways of measuring brand perception in the market
• How marketers can craft responsive strategies that enhance their brand’s image
• What are marketers generally not doing when it comes to gaining data-driven insights and how should they improve this in 2024?
• Why it is important for marketers to be strategic leaders within their businesses and what support they need

Next week: “How to really move the needle with storytelling and engaging audiences” with Bloomberg Media’s Duncan Chater and Wavemaker’s Ann Wixley.

Thanks, as always, to our production partners Trisonic for editing this episode and for producing this series, which was recorded at Create in London.