OpenX today announced the appointment of Dominic Trigg (right) as vice president, EMEA, and the promotion of Richard Kidd (left), commercial director, Germany, to vice president, head of business development, EMEA.
Trigg joins from Rocket Fuel where he served as senior vice president. He has over 25 years of experience in digital advertising and has held a number of senior roles across companies including Yahoo, Infospace and Tradedoubler.
In his new role Trigg will be responsible for leading the EMEA partner services organisation and will report to Tish Whitcraft, chief customer officer at OpenX.
Kidd will lead the business development teams across OpenX offices in EMEA.
“We are delighted to get someone of Dominic’s caliber and experience to join our EMEA team,” said Whitcraft.
“His experience building and leading ad tech teams in the region will stand us in good stead as we continue our rapid expansion in EMEA.”
Trigg added: “Programmatic advertising adoption continues to accelerate in the EMEA market and I look forward to partnering with many of the leading publisher brands in Europe to help drive the success of their programmatic businesses.”
