NHS England appoints Wavemaker UK to handle media strategy and planning

News in brief

NHS England has chosen Wavemaker to handle its media strategy and planning for its flagship campaigns.

This includes its annual recruitment campaign “We are the NHS” and its campaign to reduce pressure on the service over the winter months and promote effective use of its services, “Help Us, Help You”.

This is based on an existing seven-year relationship between the health service and WPP media agency.