The overall decline in national newspaper readership has worsened, according to the latest figures released by the National Readership Survey (NRS). In a year-on-year analysis the whole sector has dropped back 1.3%, or 910,000 readers, for the six-month period ending December 1999.
The Daily Mail (up 11.7%), the Mail on Sunday (up 4.9%), the Daily Telegraph (up 6.7%) and the Sun (up 3.2%) were the only publications to have made significant increases over the period. The largest falls were by the Independent (down 14.7%) and the Independent on Sunday (down 11.5%).
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