Motorway to co-sponsor BT Sport’s Premier League coverage
![Motorway to co-sponsor BT Sport’s Premier League coverage Motorway to co-sponsor BT Sport’s Premier League coverage](https://the-media-leader.com/wp-content/uploads/2021/12/Premier-League-football-resized.jpg)
Motorway, the used-car marketplace, will co-sponsor BT’s broadcast of Premier League, UEFA Europa League and UEFA Europa Conference League for the 2022/23 season.
The sponsorship agreement was brokered by Omnicom media agency MG OMD and Sky Media and will cover 127 live games across BT Sport’s coverage from 6 August.
The deal includes a series of whistle to whistle five and 10-second idents before games, during half-time and after games, plus sponsorship across livestreams via the BT Sport App and BT Sport website.
This partnership is expected to reach 19% or 5.70 million of the ABC1 audience and follows Motorway’s standalone sponsorship of Guinness Six Nations in 2022 and 2023 on ITV.