Money For Nothing Or Clicks For Free?
Mike Daly, sales and marketing director at ISM, examines the debate between Pay Per Click and Search Engine Optimisation, looking at the best way to maximise the potential of search in online marketing…
This much abused Dire Straits lyric is a cliché for anyone writing about any aspect of New Media, but nowhere is it more apt than in the ongoing debate about Pay Per Click (PPC) versus Search Engine Optimisation (SEO).
According to the IAB, almost 60% of Online spend goes on Search Marketing and, despite Greg Grimmer’s comments (at MediaTel Group’s ‘Future of the Media Agency’ seminar) about Search business being unprofitable for agencies (see
Delegates At Agency Seminar Gain Insight Into Search
Delegates At Agency Seminar Gain Insight Into Search
Delegates At Agency Seminar Gain Insight Into Search
Delegates At Agency Seminar Gain Insight Into Search
Delegates At Agency Seminar Gain Insight Into Search
Delegates At Agency Seminar Gain Insight Into Search
Delegates At Agency Seminar Gain Insight Into Search