Independent media advisor, MediaSense has sold a majority in the business to private equity firm Apiary Capital.
Founded by Andy Pearch and Graham Brown in April 2009, Media Sense specialises in operating models, pitch management and analytics.
The sale price is also undisclosed but Mediatel News understands the company was valued in the region of £30m.
Its analytics practice manages over $15bn of media expenditure on behalf of clients, while the other two divisions (Model & Partners) are reportedly managing 45% of global revenues currently under review.
MediaSense CEO Brown said: “Thanks to our great team and loyal clients, we are very proud of what we have achieved over the last 12 years, but we remain ambitious and hungry for further expansion and growth: to achieve our goals, we wanted to find a like-minded partner for the next phase of our development. I am delighted to say that in Apiary we have found a company who is as excited about our future as we are.”
Apiary Capital managing partner, Mark Salter added: “Over the last few years, we have been keenly following the marketing communications advisor sector and specifically MediaSense’s development; so, when the opportunity arose to invest in the preeminent company in this category, we jumped at it.
“MediaSense is a great company, well managed, with exceptional talent, large global brands as clients and lots of potential for growth. We are incredibly excited to be invested and involved with this very successful business.”
Image: MediaSense management team (from left): Eva Landuyt, Graham Brown, Nicola Poynter, Andy Pearch, Aparna Potdar and Ryan Kangisser