Media planning for startups: Miroma Group launches joint venture

Media planning for startups: Miroma Group launches joint venture
Joint venture: Founders Forum co-founder Brent Hoberman and Miroma Group’s founder Marc Boyan

Miroma Group and Founders Forum Group have jointly launched a company for scaleups and startups that aims to offer top-notch media-planning at competitive prices.

The joint venture, the Miroma Founders Network (MFN), seeks to address “a critical need” amongst high-growth scaleups for marketing services at “a viable price point”, typically available to larger brands.

It promises to “give founders the best available media-buying opportunities at much more competitive pricing usually only available to much larger companies via MFN (“most favoured nation”) advertising rates.”

MFN will offer marketing consultancy, communications planning, media planning and buying, review and implementation of data and analytics infrastructure for companies with backing from entrepreneurs, venture or private equity at all stages. MFN will have a global remit but initially services will be for founders in the UK, US and Asia-Pacific regions.

The aim is to have “a growth-focussed approach” and provide small businesses, startups and scaleups with more tools and services to face “this pressurised economic environment” and increase their marketing competitiveness and rate of success.

This comes as business insolvencies in England and Wales have risen 10% year-on-year for the three months to September.

Carolyn Dawson, CEO of Founders Forum Group, said: “There’s acute pressure on return for marketing activities, especially for VC and PE-backed scaleups, and particularly in our current economic climate.”

Miroma Group comprises a global network of marketing and communications businesses, including the likes of creative agency Fold7, Buzz16, SillyFace (launched with actor Idris Elba), media agency Wake the Bear, production company Contented, Hyperactive, and marketing agency Maker Lab.

Founders Forum Group is a global group of businesses supporting entrepreneurs.

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