London Underground and CBS Outdoor offer busking site sponsorship

London Underground and CBS Outdoor are offering a brand a 12 or 6 month sponsorship of all the busking sites on the underground network.

The sponsorship, which follows previous partnerships with Carling, Capital 95.8 and thelondonpaper, will see one or more advertisers brand all 35 busking pitches throughout 23 tube stations.

Donna Price, group account director, sponsorship & experiential at CBS Outdoor, said: “It’s not only the buskers who want to connect with over three and a half to four million people passing through the London Underground system everyday, but brand managers who are looking for more innovative ways to engage their target audiences.

“This sponsorship opportunity offers clients the chance to align their brands with music culture and to play their part in brightening up journeys for passengers, creating once-in-a-lifetime opportunities for artists.”

John Ball, director of strategy and service development, London Underground, said: “London Underground’s busking scheme has been a great success and is extremely popular with both customers and artists.

“The scheme is constantly evolving and continues to attract world-wide media attention. Sponsoring the scheme will give the successful candidate access to an audience of millions of customers a day.”