London Lites partners with Veridooh

London Lites partners with Veridooh
London Lites' Clapham DOOH screen. Credit London Lites.
In brief

Australian adtech company Veridooh has expanded its UK footprint by partnering with digital out-of-home (DOOH) specialist London Lites.

After a series of successful trials, London Lites, founded in 2012, will offer its clients independent verification on DOOH campaigns across its 35 premium LED screens in Central London locations.

Veridooh’s proprietary solution independently collects data to track, measure and verify the performance of DOOH campaigns, offering more than 400 metrics to advertisers in its dashboard.

The company was founded in 2019 by Mo Moubayed and Jeremy Yang and is the preferred verification partner for GroupM, Omnicom Media Group, and IPG Mediabrands in Australia.

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