London Freesheets Continue To Dent Evening Standard’s Circulation
London’s paid-for afternoon newspaper, the Evening Standard, suffered a circulation drop of almost 1.5% from February to March, leaving its total circulation at around 284,000.
Meanwhile free paper, thelondonpaper, saw its circulation again remain relatively static period on period in March, with a total figure of almost 501,000 copies.
It added a little over one hundred issues from February to March.
The London Lite‘s circulation was down by over 1% period on period, or around 4,700 copies, to a total of 395,633.
Morning freesheet, Metro, was also down period on period, to just over 742,000 copies, following a fall of under 1%.
However, City AM posted an increase of 1.5% period on period, taking its circulation figure to over 97,000 copies.
| Title | Audit | Feb-08 | Mar-08 | Actual Change PoP | % Change PoP |
| Morning Papers | |||||
| City AM | BDP | 95,760 | 97,167 | 1,407 | 1.5 |
| Metro (London) | BDP | 747,677 | 742,145 | -5,532 | -0.7 |
| Evening Papers | |||||
| Evening Standard (London) | ABC | 288,157 | 284,030 | -4,127 | -1.4 |
| London Lite | BDP | 400,332 | 395,633 | -4,699 | -1.2 |
| thelondonpaper | BDP | 500,658 | 500,792 | 134 | 0.0 |
| Total London Papers | 2,032,584 | 2,019,767 | -12,817 | -0.6 |
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