09 Aug 1999 |

Local Commercial Stations

Of the non-London local commercial stations, reporting in the latest RAJAR period, West Sound FM posted the most impressive performance with the highest shares of Listening (33.2%) and Weekly Reach (49%).

June 1999 RAJAR – Local Commercial Stations
Station	Survey Period	Share of Listening (%)	Weekly Reach (%)	Weekly Reach (‘000s)
102.4 Severn Sound FM	H	19.1	37	135,000
102.4 Wish FM	H	6.3	20	108,000
102.8 RAM FM	H	13.3	31	173,000
103.2 Power FM	H	10.9	29	320,000
103.4 The Beach	Y	14.2	37	54,000
106.6 Star FM	Y	8.4	20	45,000
107.7 The Wolf	H	4.6	14	61,000
1170 – Swansea Sound	H	12.1	26	132,000
1458 Lite AM	H	1.7	3	75,000
2-Ten FM	H	18.0	36	245,000
96 Trent FM	H	13.6	27	279,000
96.3 Aire FM	H	14.8	29	272,000
96.3 Q.FM	H	4.5	14	130,000
96.4 FM The Wave	H	14.2	25	126,000
96.4 The Eagle	H	6.7	16	85,000
96.6 Oasis FM	H	5.4	13	42,000
96.7 KL.FM	Y	17.2	41	54,000
96.9 Viking FM	H	16.5	32	358,000
97.4 Rock FM	H	16.5	27	345,000
97.6 Chiltern FM	H	13.9	33	220,000
Active FM	H	1.2	4	15,000
Alpha 103.2	Y	11.5	31	40,000
B97 Chiltern FM	H	16.2	32	99,000
Bay	H	20.2	42	130,000
Beacon FM	H	13	30	385,000
Belfast City Beat	H	9.4	20	108,000
Breeze	H	3.9	6	71,000
BRMB 96.4 FM	H	15.9	33	674,000
Broadland 102	H	18.9	37	214,000
Brunel Classic Gold	H	6	12	154,000
Buzz FM	H	3.5	8	32,000
Capital Gold Birmingham	H	2.5	6	121,000
Capital Gold Hampshire	H	3.1	7	74,000
Capital Gold Kent	H	2.1	6	63,000
Capital Gold Sussex	H	2.7	6	59,000
Central FM	Y	16.8	31	57,000
Centre FM	Y	7.4	16	35,000
Central FM	Y	16.8	31	57,000
Century 105FM/B>	Q	5.0	10	530,000
Century 106	H	4.1	10	207,000
Century Radio	H	12.1	26	543,000
Channel 103	Y	28.6	44	32,000
Classic Gold 1332	H	6.7	15	79,000
Classic Gold 1359	H	4.7	9	58,000
Classic Gold 1431/1485	H	3	7	45,000
Classic Gold 1530/1278	H	5.3	14	104,000
Classic Gold 1557 AM	H	3.3	12	53,000
Classic Gold 774	H	5.6	11	39,000
Classic Gold 792	H	3.8	8	43,000
Classic Gold 828	H	5	8	48,000
Classic Gold 828 AM	H	1.9	6	57,000
Classic Gold 954/1530	H	3	8	34,000
Classic Gold Amber	H	6.7	13	135,000
Classic Gold GEM Derby	H	7	17	93,000
Classic Gold Amber	H	6.7	13	135,000
Classic Gold GEM Derby	H	7	17	93,000
Classic Gold GEM Notts	H	5.4	11	115,000
Clyde 1 FM	H	26.8	44	818,000
Clyde 2	H	13.4	23	433,000
Cool FM	H	19.8	31	289,000
County Sound Radio 1476 AM	H	1.5	5	28,000
Crash FM	H	0.4	3	29,000
CTFM Radio	Y	2.8	9	10,000
Downtown Radio	H	13.2	23	295,000
Dream 100 FM	Y	3.9	10	23,000
Eleven Seventy AM	Y	3.3	9	14,000
Essex FM	H	18.2	32	361,000
FM 102 The Bear	Y	13	28	58,000
FM 103 Horizon	Y	25	48	93,000
Forth AM	H	6.3	14	155,000
Forth FM	H	18.2	37	409,000
Fosseway Radio	Y	9.7	16	17,000
Fox FM	H	21.6	43	234,000
Galaxy 101	H	6.3	18	379,000
Galaxy 102	H	3.6	13	339,000
Galaxy 102.2	H	2.8	8	167,000
Galaxy 105 FM	Q	6.2	16	677,000
Gemini FM	H	22.6	39	185,000
GWR FM	H	18.4	36	459,000
Hallam FM	H	24.3	40	520,000
Hereward FM 102.7	H	21.7	42	155,000
Invicta FM	H	20.7	39	427,000
Jazz FM 100.4	Q	0.9	4	238,000
Kestrel FM	Y	6.9	16	21,000
Key 103	H	14.9	32	864,000
Kix 96	H	7.3	19	58,000
Leicester Sound 105.4 FM	H	17.4	33	196,000
Lincs FM 102.2	H	26	44	316,000
Magic 1152	H	5.8	11	160,000
Magic 1161	H	5.8	11	104,000
Magic 1170	H	6	11	89,000
Magic 1548 AM/MW	H	6	10	177,000
Magic 828	H	9.5	19	181,000
Magic 999 ( was Red Rose 999)	H	5.3	11	120,000
Magic AM	H	6.8	11	144,000
Marcher Coast 96.3 FM	Y	14.7	28	64,000
Marcher Gold	H	4	9	47,000
Medway FM	H	2.9	12	38,000
Mercia FM	H	15.3	31	194,000
Mercury FM	H	14	29	105,000
Metro FM	H	25.2	48	670,000
MFM	H	10.1	21	87,000
Minster FM	H	15.9	34	120,000
Mix 96	Y	16.9	40	50,000
Northants 96	H	20.3	46	211,000
Northsound One	Y	18.3	45	134,000
Northsound Two	H	8.6	24	70,000
Ocean FM	H	8.3	22	244,000
Orchard FM	H	30.4	45	140,000
Piccadilly 1152	H	7.1	13	360,000
Pirate FM102 (East)	H	9.4	24	79,000
Pirate FM102 (West)	H	22.5	42	110,000
Plymouth Sound AM	H	6.9	14	45,000
Plymouth Sound FM	H	18.5	40	131,000
Pulse	H	14.1	29	217,000
Q102.9	Y	21.7	38	56,000
Q103	H	18.2	37	124,000
Radio City (was 96.7 City FM)	H	20.9	36	645,000
Red Dragon FM	H	18.7	33	293,000
Sabras Sound 1260 KHz AM	H	8	11	35,000
Scot FM	H	5.7	17	441,000
Scot FM (East)	H	5.4	18	198,000
Scot FM (West)	H	5.8	17	277,000
Signal FM	H	4.1	13	82,000
Signal One	H	19.3	42	309,000
Signal Two	H	5.2	13	96,000
Southern FM (Brighton/Eastbourne/Hastings)	H	21	41	384,000
Spectrum Radio on 558 AM	Q	0.2	1	110,000
Spirit FM	Y	14.1	29	48,000
Stray FM	Y	14.9	37	52,000
Sun FM	Y	13.9	33	79,000
Surf FM	H	3	11	33,000
Tay AM	H	11.2	26	112,000
Tay FM	H	16.3	35	151,000
TFM	H	21.5	40	323,000
The Falcon FM 107.9	Y	5.9	14	12,000
The Wave 96.5 FM	Y	20.2	37	86,000
TLR 107.2	Y	7.9	17	25,000
Touch Radio	H	7.5	14	122,000
Valleys Radio	H	10.4	19	86,000
WABC Classic Gold	H	5.5	8	100,000
West Sound FM	H	33.2	49	186,000
Westward (was Gemini AM)	H	3.3	6	30,000
Wyvern FM	H	14.9	29	128,000

Other notable performers include Orchard FM and Channel 103. Orchard FM recorded the second highest Share of Listening (30.4%) of all local commercial stations, with Channel 103 a close third (28.6%). Both stations had Weekly (%) Reaches of 45% and 44% respectively.

Local Commercial Radio Stations – Largest % share of listening

Station	Survey Period	Share of Listening (%)
West Sound FM	H	33.2
Orchard FM	H	30.4
Channel 103	Y	28.6
Clyde 1 FM	H	26.8
Lincs FM 102.2	H	26.0
Metro FM	H	25.2
FM 103 Horizon	Y	25.0
Hallam FM	H	24.3
Gemini FM	H	22.6
Pirate FM102 (West)	H	22.5

Local Commercial Radio Stations – Largest Weekly Reach (%)

Station	Survey Period	Weekly Reach (%)
West Sound FM	H	49
Metro FM	H	48
FM 103 Horizon	Y	48
Northants 96	H	46
Orchard FM	H	45
Northsound One	Y	45
Clyde 1 FM	H	44
Lincs FM 102.2	H	44
Channel 103	Y	44
Fox FM	H	43

Local Commercial Radio Stations – Largest Weekly Reach (000s)

Station	Survey Period	Weekly Reach (000s)
Key 103	H	864
Clyde 1 FM	H	818
Galaxy 105 FM	Q	677
BRMB 96.4 FM	H	674
Metro FM	H	670
Radio City (was 96.7 City FM)	H	645
Century Radio	H	543
Century 105FM	Q	530
Hallam	H	520
GWR FM	H	459