Kiss & FLR Enjoy Love Affair With London’s Listeners
The June 2000 RAJAR figures have shown significant increases for Emap’s Kiss 100 FM and FLR (First Love Radio). Kiss’ reach increased by 11.3% to 1,482,000, while FLR rose 33.3% to post reach figures of 8,000.
In terms of share of listening Kiss had the best performance of any London station over the period. It now commands a 4.3% share of the London audience, an increase of 0.6 percentage points. FLR’s share of listening rose slightly to 0.3%.
Among the major stations, Capital 95.8 FM still maintains a healthy lead over it competitors, with a weekly reach of 2,762,000 (an increase of 1.7%). Despite improving its reach figures, Capital’s share of listening fell by 0.3 percentage points to 11.3%. Capital Gold’s weekly reach fell 21.4% to now stand at 1,072,000, although its share of listening has remained unchanged at 3.4%.
Magic FM has dropped 10.1% of its weekly reach audience, with current RAJAR figures of 1,320,000. The station also recorded a drop in its share of listening, falling 0.3 percentage points to 4.7%.
| June 2000 RAJAR Weekly Reach (000s) Comparisons | ||||
| Station | Survey Period | Ending Mar 2000 | Ending Jun 2000 | % Change |
| 963/972 AM Liberty | H | 50 | 42 | -16.0 |
| BBC London | Q | 404 | 310 | -23.3 |
| Capital 95.8 FM | Q | 2,715 | 2,762 | 1.7 |
| Capital Gold London | Q | 1,364 | 1,072 | -21.4 |
| Choice FM (London) | H | 226 | 190 | -15.9 |
| FLR (First Love Radio) | H | 6 | 8 | 33.3 |
| Heart 106.2 FM | Q | 1,664 | 1,558 | -6.4 |
| Jazz FM 102.2 | Q | 673 | 568 | -15.6 |
| Kiss 100 FM | Q | 1,332 | 1,482 | 11.3 |
| LBC 1152 AM | Q | 470 | 432 | -8.1 |
| Magic FM | Q | 1,469 | 1,320 | -10.1 |
| News Direct 97.3FM | Q | 456 | 475 | 4.2 |
| Premier Christian Radio | Q | 152 | 159 | 4.6 |
| Ritz Country 1035 | Q | 134 | 127 | -5.2 |
| Spectrum Radio on 558 AM | Q | 146 | 79 | -45.9 |
| Sunrise Radio (London) | H | 331 | 302 | -8.8 |
| Virgin 105.8 FM London | Q | 1,165 | 1,137 | -2.4 |
| XFM | Q | 420 | 443 | 5.5 |
| June 2000 RAJAR Share Of Listening (%) Comparisons | ||||
| Station | Survey Period | Ending Mar 2000 | Ending Jun 2000 | % Point Change |
| 963/972 AM Liberty | H | 0.1 | 0.2 | 0.1 |
| BBC London Live | Q | 1.2 | 1.2 | 0.0 |
| Capital 95.8 FM | Q | 11.6 | 11.3 | -0.3 |
| Capital Gold London | Q | 3.4 | 3.4 | 0.0 |
| Choice FM (London) | H | 2.4 | 2.3 | -0.1 |
| FLR (First Love Radio) | H | 0.2 | 0.3 | 0.1 |
| Heart 106.2 FM | Q | 5.2 | 5.2 | 0.0 |
| Jazz FM 102.2 | Q | 1.5 | 1.3 | -0.2 |
| Kiss 100 FM | Q | 3.7 | 4.3 | 0.6 |
| LBC 1152 AM | Q | 3 | 2.7 | -0.3 |
| Magic FM | Q | 5 | 4.7 | -0.3 |
| News Direct 97.3FM | Q | 0.6 | 0.7 | 0.1 |
| Premier Christian Radio | Q | 1 | 1 | 0.0 |
| Ritz Country 1035 | Q | 0.6 | 0.4 | -0.2 |
| Spectrum Radio on 558 AM | Q | 0.4 | 0.2 | -0.2 |
| Sunrise Radio (London) | H | 1.8 | 1.7 | -0.1 |
| Virgin 105.8 FM London | Q | 3.1 | 3.1 | 0.0 |
| XFM | Q | 1.2 | 1.2 | 0.0 |
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