Local commercial radio made gains in its listening share for the June 2000 RAJAR period, rising 0.2 percentage points to 38.8% over the three month reporting period. At the same time the sector’s weekly reach fell by 0.4% to 26.7 million listeners. Average hours increased by 1.4% to 15 hours per listener per week.
The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London. Lincolnshire FM’s Fosseway Radio was the best performer in terms of weekly reach; it’s audience climbed 33.3% over the three month period to the end of June 2000. The drop in its share of listening, however, meant it made the top ten of worst performers in that category; its share fell 2.4% over the period.
Top/Bottom 10 Weekly Reach (000s) % Change
Station
Survey Period
Ending Mar 2000
Ending Jun 2000
% Change
Fosseway Radio
Y
18
24
33.3
Medway FM
H
34
45
32.4
Dream 100 FM (was Mellow 1557)
Y
23
30
30.4
Champion FM
Y
26
33
26.9
Breeze 1521 (was Fame 1521 AM)
H
8
10
25.0
Sabras Sound 1260 KHz AM
H
24
30
25.0
Classic Gold GEM Notts
H
114
138
21.1
Centre FM
Y
44
52
18.2
Classic Gold 828 AM (Dunstable)
H
46
54
17.4
Classic Gold 774 (was Severn Sound Classic Gold)
H
29
34
17.2
Classic Gold 1359
H
71
61
-14.1
103.4 The Beach
Y
49
42
-14.3
Hereward FM 102.7
H
161
138
-14.3
Millennium Radio
H
18
15
-16.7
Magic 1152 (Manchester)
H
290
240
-17.2
Classic Gold – Plymouth 1552 AM
H
60
49
-18.3
Ridings FM
H
58
47
-19.0
FM 107 The Falcon
Y
10
8
-20.0
Big AM (was Classic Gold 1278/1530)
H
89
69
-22.5
Big AM (was Signal Two)
H
66
41
-37.9
Top/Bottom 10 Share Of Listening % Point Change
Station
Survey Period
Ending Mar 2000
Ending Jun 2000
% Point Change
Bay
H
19.4
23.3
3.9
West Sound
H
36.6
40.4
3.8
SGR FM
H
14.9
18.2
3.3
Champion FM
Y
12.7
15.3
2.6
Ocean FM
H
7.9
10.3
2.4
City Beat 96.7
H
8.1
10.4
2.3
Gemini FM
H
17.2
19.3
2.1
102.4 Wish FM
H
8.1
10.0
1.9
103.2 Power FM
H
11.0
12.9
1.9
Classic Gold GEM Notts
H
5.2
7.1
1.9
Fosseway Radio
H
9.5
7.1
-2.4
Signal One
Y
22.9
20.5
-2.4
Big AM (was Signal Two)
H
5.0
2.3
-2.7
Clyde 1 FM
H
24.3
21.5
-2.8
FM 103 Horizon
H
20.8
18.0
-2.8
Orchard FM
H
28.6
25.8
-2.8
Big AM (was Classic Gold 1278/1530)
H
6.1
3.2
-2.9
Wyvern FM
Y
15.5
12.3
-3.2
Forth FM
H
19.9
16.3
-3.6
Rutland Radio
H
17.3
13.0
-4.3
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