JCDecaux launches nine new ad packages
JCDecaux has launched nine new London-targeted packages for advertisers and agencies wanting to reach commuters.
The outdoor media owner has set up the new packages in a bid to capitalise on the number of people taking in media across the city, with JCDecaux claiming that outdoor consumption is 68% higher in London compared to the rest of the country.
The packages include a Domination network on Tottenham Court Road, which incorporates 53 sites and reaches 65,000 daily visitors, according to the ad firm.
Another package, named Wealth Corridors, brings together London’s four tower structures: the A40 tower, the M4 torch, the A3 tower and the M3 tower, with a combined 6.5 million impacts.
Other packs include 450 of JCDecaux’s Heathrow Premiere sites under the banner International Capital, and The London Spread, which features 10 Premiere 500 billboards, 20 PrimeTime digital screens and 50 day-part, 48-sheet scrolling billboards.
Digital billboards at Luton, Heathrow, Stansted and Gatwick will be included under the Global City Spread and sites in the City of London will be included in the Square Mile network.
JCDecaux will also run a Quick Hit network and an En Vogue network, which will feature premium shopping sites such as Westfield.