JCDecaux launches new fashion networks

JCDecaux has set up two new networks in its StreetTalk portfolio to specifically target fashion brands.

The outdoor advertising company has launched the London Couture and High Street fashion networks to appeal to brands wanting to target upmarket, image-conscious shoppers on the high street.

London Couture features 100 phone box panels near to high-end fashions shops, including Harvey Nichols, Hugo Boss, Versace and Harrods, while the High Street fashion network includes 5000 StreetTalk boxes.

JCDecaux has selected pedestrianised high streets and shopping centres across the UK for the High Street network in a bid to accommodate both London-based and national campaigns.

There are StreetTalk panels available on Portobello Road, Sloane Square, Kesington High Street and close to national shopping centres such as the Bullring in Birmingham and the Arndale Centre in Manchester.