ITV has introduced a new ‘God’ strand into its Sunday morning schedule which will include prayer requests and on-air ‘confessionals’. The programme , due to begin transmission in the autumn, is an attempt to boost the popularity of religious output and will take the form of a magazine show.”This initiative is the result of widespread consultation with the ITV companies, producers, the ITC and representatives of the churches” says Stuart Prebble, ITV’s Controller of Factual Programmes.
