The ITV Network and Panasonic have just announced the completion of a 14 month sponsorship deal, worth up to £4m, to back ITV’s coverage of the 1994 World Cup in the USA. The contract will include associated off-screen below-the line activity between now and the World Cup.
Sponsorship will begin this weekend when England plays Poland on Saturday, to be screened live on ITV at 7.30pm.
