ITV has not received any complaints from sponsors or advertisers over inviting Nigel Farage onto the latest season of I’m a Celebrity… Get Me Out of Here!
That is according to Dame Carolyn McCall, ITV’s CEO, who spoke to The Media Leader editor-in-chief Omar Oakes at The Future of TV Advertising Global in London today.
McCall denied to confirm reports that ITV paid Farage £1.5m for his time on the show, but sighed when Oakes breached the subject of ITV putting, as Oakes put it, a “Far-Right demagogue on a reality TV show.”
“The thing about I’m A Celebrity…” is that it makes a lot of noise,” McCall said. “This show is no exception. It’s getting 9.6-9.7 million viewers every night.”
McCall defended the show as having people with “lots of different [political] views on it.”
A full write-up of McCall’s interview with Oakes will soon be published on The Media Leader.