ITV Builds Interactive TV Platform With Eckoh Deal

ITV is investing in its interactive television capabilities by appointing Eckoh Technologies to provide interactive telephony services for the channel. Eckoh is one of Europe’s largest speech application service providers.

Eckoh offers technology that will build on ITV’s existing interactive elements in programmes including This Morning, CiTV and Ant And Dec’s Saturday Night Takeaway. Eckoh claims that the development of interactive telephony services will generate considerable revenues for both organisations, with new formats soon to be launched.

Eckoh’s platform supports the traditional telephony broadcast services such as votes, competitions, polls and audience data capture, and also provides new technologies such as speech recognition. This gives ITV the opportunity to realise new programming concepts that are currently still in development.

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