Elizabeth Fagan, managing director of Boots UK and Republic of Ireland and senior vice president Walgreens Boots Alliance Inc., is to become president of ISBA, it has been announced.
Fagan has played a significant role in ISBA’s transformation and knows the organisation well, having served as a member of its Council in her role as group marketing services director of Dixons Group.
She will take up her new role in November after a handover from Simon Litherland, chief executive of Britvic and ISBA’s current president.
“I’m delighted that Elizabeth has agreed to serve as ISBA’s next president,” said director general Phil Smith, ISBA.
“She is passionate about the industry and ISBA’s role within the self-regulatory framework and shares our belief that advertisers need a strong ISBA now more than ever.”
Fagan added: “I’m honoured to serve as ISBA’s next President. This is a crucial time for our industry if we are to retain public confidence and the freedom to advertise responsibly.”
“I’m encouraged to see the changes underway at ISBA and look forward to working with the team.”
