ISBA launches second Project Origin consultation
![ISBA launches second Project Origin consultation ISBA launches second Project Origin consultation](https://the-media-leader.com/wp-content/uploads/2022/12/Tom-George-Origin-CEO-Future-of-TV-Advertising-Global.-Resized..jpg)
ISBA last week launched a second consultation regarding advertiser support for Project Origin, the trade body’s initiative to build a cross-media measurement system.
The first consultation confirmed that the advertiser fractional contribution model would become part of Origin’s funding model.
The second consultation, which opened 16 January and closes 10 February, seeks to gain clarity on the details of advertisers’ contribution by asking: